JOÃO
QUARTUCCI
CREATIVE COPYWRITERThe Thermometer That Gets Cold
For the first time, outdoor clocks displayed weather-triggered messages, asking for donations at the perfect moment: just when people were freezing.
For the first time, outdoor clocks displayed weather-triggered messages, asking for donations at the perfect moment: just when people were freezing.
W/McCann
My role
Concept and copywriter
My role
Concept and copywriter
Salvation Army
Brazilian's official uniform
Dojo
Havaianas
Without being an official sponsor of the Tokyo Olympic Games, we made Brazil’s most beloved sandals the most talked-about footwear of the event.
My role
Concept, content and copywriter
Concept, content and copywriter
THE RESULTS?
6th place
On trending topics without anymedia investments.
More than 30 thousand
mentions during the event.
Not to mention all the spontaneous
media coverage.
Claudia
Santa Clara
Perlatte
To launch Perlatte in Brazil, a medicine for those who can’t handle lactose, we made milk the hottest topic nationwide.
My role
Concept, content and copywriter
Concept, content and copywriter
Minimalist Narcisa
Dojo
Primevideo
To launch a service that allows you to watch any streaming channel on Prime Video’s platform, we stripped Brazil's most famous socialite down to the essentials: her favorite TV shows.
My role
Concept, content and copywriting
Concept, content and copywriting
Primevideo
Dojo
Linha do crime
To promote DOM, a Prime Video original based on real events, we remade a famous crime TV show from the time the story took place, turning 90 seconds of ads into 90 more seconds of entertainment.
My role
Concept and copywriting
Concept and copywriting
