JOÃO
QUARTUCCI
CREATIVE COPYWRITERClaudia
Santa Clara
Perlatte
To launch Perlatte in Brazil, a medicine for those who can’t handle lactose, we turned milk into the hottest topic nationwide.
Descontos Cantados
GUT
Mercado Livre
In a campaign that broke the internet, Mercado Livre partnered with top Brazilian artists to launch a hit discount campaign during BBB.
The Thermometer That Gets Cold
For the first time, outdoor clocks displayed weather-triggered messages, asking for donations at the perfect moment: just when people were freezing on the street.
For the first time, outdoor clocks displayed weather-triggered messages, asking for donations at the perfect moment: just when people were freezing on the street.
W/McCann
Salvation Army
Brazilian's official uniform
Dojo
Havaianas
Without being an official sponsor of the Tokyo Olympic Games, we made Brazil’s most beloved sandals the most talked-about footwear of the event.
THE RESULTS?
6th place
On trending topics without anymedia investments.
More than 30 thousand
mentions during the event.
Not to mention all the spontaneous
media coverage.
Mercado Livre feat Apple
Mercado Livre teamed up with Apple to announce the best phone camera with the fastest shipping in Brazil.
Mercado Livre teamed up with Apple to announce the best phone camera with the fastest shipping in Brazil.
GUT
Mercado Livre