JOÃO
QUARTUCCI
CREATIVE COPYWRITERThe Salvation Army
W/McCann
The Thermometer That Gets Cold
How could we draw attention to clothing donation in a city that’s hot almost all year long? By reaching people at the right moment: right when they are freezing.
How could we draw attention to clothing donation in a city that’s hot almost all year long? By reaching people at the right moment: right when they are freezing.
Havaianas
Dojo
Brazilian's official uniform
Havaianas has always been an integral part of Brazilian culture. Whether at home, on the beach, or in the streets, nothing represents us better than going everywhere in a pair of these iconic sandals.
That's why, when we announced Havaianas as a sponsor of the Brazilian Olympic Committee, we simply reinforced what everyone already knew: Havaianas are the
#BraziliansOfficialUniform
That's why, when we announced Havaianas as a sponsor of the Brazilian Olympic Committee, we simply reinforced what everyone already knew: Havaianas are the
#BraziliansOfficialUniform
THE RESULTS?
6th place
On trending topics without anymedia investments.
More than 30 thousand
mentions during the event.
Not to mention all the spontaneous
media coverage.
Perlatte
Santa Clara
Claudia
35% of Brazilians are lactose intolerant, but only 1% are aware of it. Many don’t realize that milk is present in pizzas, breads, and ice creams.
Before launching Perlatte in Brazil, we needed to draw attention to milk. To achieve this, we leveraged the most famous "milk" in Brazil: Claudia Leitte's last name.
Before launching Perlatte in Brazil, we needed to draw attention to milk. To achieve this, we leveraged the most famous "milk" in Brazil: Claudia Leitte's last name.
Primevideo
Dojo
Minimalist Narcisa
To launch Prime Video Channels, a service that allows you to watch any streaming channel on Prime Video’s platform, we transformed Brazil's most famous socialite into a minimalist, living with just the essentials: her favorite TV shows.